They mix you up with the one next door
In your trade everyone uses the same words and similar colours.
Brand characters and mascots
Brand mascots and characters
A brand with a face of its own gets remembered differently — and is easier to recognise.
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For businesses that want to be recognised before their name is read.
Real example
A character recognisable in every detail
The glasses, logo T-shirt and NewBox colours give NewBot a distinctive and recognisable identity.
Round sunglasses
Logo T-shirt
Turquoise trainers
01Where it starts
A logo does not always reach
The dull parts are hard to talk about
Explaining a technical service without everyone skipping it is not simple.
Each drawing comes out different
If a character already exists, its face changes depending on who draws it.
02The scope
What gets built
What is delivered, and in which formats, is stated in the proposal.
The character
Who it is, how it behaves and what it would never do.
Poses and expressions
One sheet with the ones actually needed, not fifty.
A usage guide
How to use it, at what size and over which backgrounds.
Applied
Placed on the pieces where it will live.
03The journey
How a character comes about
A character is not a nice drawing: it is someone recognisable that can be repeated without deforming.
01
Who it is
What it says about your business, and in what tone.
02
How it looks
Sketches until the face is that one and no other.
03
How it repeats
Poses and expressions so it stays the same one.
04
Where it lives
On the pieces where it will actually appear.
And it shows up in
- Social
- Campaigns
- Your site
- Printed pieces
Next step
Shall we give your brand a face?
Tell us what you do and who you speak to. We will check whether a character helps in your case.