Growth & Technology
The digital infrastructure: what gets built, what attracts demand, and what lets you read what is happening.
Every service in this area can be hired on its own, but it is designed to fit with the rest. That is the difference between owning pieces and owning a system.
Digital foundation
“I have a site, but it doesn’t explain what I do or how to reach me.”
What each service includes
Strategic websites
The foundation of the system: structure, message and speed.
- Content architecture by service and by area
- Custom design, no templates
- Performance and Core Web Vitals
- Bilingual structure where it applies
- Forms with validation and anti-spam
- Contact measurement from day one
Landing pages
Destination pages for specific campaigns.
- One action per page
- Variants by area or service
- Form or call as destination
- Independent measurement
Demand
“I want to be found when someone searches for my service in my area.”
What each service includes
Google Ads
Demand that is already searching for what you offer.
- Structure by service and area
- Term and negative research
- Conversions configured before spending
- Periodic review and adjustment
Local Services Ads
The format built for U.S. local services.
- Profile setup and verification
- Categories and service areas
- Budget management
- Inbound lead follow-up
Local SEO
Showing up where people search by city and service.
- Pages by city or coverage area
- Technical site SEO
- Name, address and phone consistency
- Local business structured data
Google Business Profile
The first place people look before calling.
- Categories, services and areas
- Real photos of the work
- Regular posts
- Profile questions and answers
Content and trust
“I do good work, but it doesn’t show online.”
What each service includes
Social media & strategic content
Content that holds the message up, not that fills a feed.
- Editorial plan by service and season
- Graphic and video production
- Bilingual publishing
- Connection to the site and campaigns
Reputation management
Requesting, answering and organising what is said about the business.
- A flow for requesting reviews after each job
- Response templates, criticism included
- Monitoring of mentions and business profiles
- Data consistency across directories
Measurement and operations
“I don’t know what’s working or where my leads come from.”
- Automation & follow-up
- Tracking & conversion setup
- Strategic evaluations & audits
- Integration, measurement & ongoing optimisation
What each service includes
Automation & follow-up
So no contact gets lost between browser tabs.
- Lead routing by type and area
- Team notifications
- Automatic confirmation to the contact
- Source and campaign logging
Tracking & conversion setup
Without measurement there is no decision, only opinion.
- Documented measurement plan
- Contact and conversion events
- UTM and source preservation
- Verification before trusting a number
Strategic evaluations & audits
Knowing what is happening before spending to fix it.
- State of the site and message
- Local presence and reviews
- Campaigns and current measurement
- Recommendation prioritised by impact
Integration, measurement & ongoing optimisation
The work that keeps the system a system.
- Periodic data review
- Adjustments to site and campaigns
- Prioritisation of the next layer
- Reporting a business owner can actually read
Not sure where to start?
It is the most common question. The initial evaluation exists precisely to answer it.
A template gets filled in. A system gets designed.
We integrate website, advertising, SEO and strategic content so every part works toward one purpose: to attract opportunities, build trust and make conversion easier.
No business needs all four layers on day one. The evaluation is how we find out which one is next.
Foundation
Website and landing pages with structure, speed and a clear message for each service and each service area.
Demand
Google Ads, Local Services Ads, local SEO and Google Business Profile working on top of that foundation, not beside it.
Trust
Content, social and creative assets that hold the message up before, during and after first contact.
Readability
Tracking, conversions and follow-up configured so the next decisions are made with your own data.
How a project starts
Understand
Evaluation
We review what you already have
Diagnosis
We tell you what to prioritise
Build
Plan
Scope and timelines in writing
Build
Design, development and content
Launch and improve
Launch
Publication and live measurement
Optimisation
Reading the data and adjusting
An initial evaluation of your digital presence
An orderly review of what you already have: site, local presence, campaigns and measurement. We tell you what is working, what is missing and what we would prioritise.
The form takes about 3 minutes.
- Review of the current site: structure, message, speed and contact paths.
- Local presence: Google Business Profile, reviews and area coverage.
- Campaigns and measurement: what is being recorded and what is not.
- A prioritised recommendation, with or without us.
I will personally review your business information.
Founder of NewBox
Tell us what is going on with your business.
If you prefer, write to us directly and we will talk it through without any forms in between.
Go to contact