Decisions run on gut feeling
One month feels good and the next one bad, but nobody has the figure to hand.
Tracking and conversion setup
Call and form tracking
Knowing how many enquiries arrived and where from, without depending on anyone’s memory.
Request an evaluation
For businesses already getting enquiries who cannot tell which ones work.
Process example
Knowing what brought each enquiry
Every call or form is recorded with its source, so decisions come from data, not impressions.
An ad or a page
Calls or writes in
The source is recorded
We read what worked
01Where it starts
With no number, everything is an impression
The wrong things get counted
Visits, clicks and minutes, when the only things that count are calls and messages.
The numbers do not match
What one tool shows does not square with what the team remembers.
02The scope
What gets set up
Which tools get used depends on the ones your business already has and on the access available.
What counts as an enquiry
Agreed before measuring: a call, a form, a message.
Where it gets recorded
Each enquiry is recorded the moment it happens.
Where it came from
The source is kept so it can be read later.
Written down and checked
What gets measured and how is written down, and checked before it is trusted.
03The journey
From the call to the number
Measuring is not piling up data: it is being able to answer a question next month.
Someone contacts you
They call, write or send the form.
It gets recorded
The enquiry is recorded right then.
The source is kept
Which ad, page or search it came from.
It can be read
At month end there is a figure, not an impression.
Next step
Do you know where your customers come from?
Tell us how people reach you today. We will review what is being measured and what is missing.