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Social media and strategic content

Social media and content

Content that explains what you do and holds your message up, instead of filling a feed.

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For service businesses that already do good work and cannot show it.

01Where it starts

Posting is not the same as explaining

What gets posted is whatever is due

A photo because something had to go out. Nobody remembers which service it explained.

It leads nowhere

The post gets liked and that is it: nowhere to read on, no way to write to you.

Each piece looks like another business

Different colours, different tone, and a logo that changes size in every one.

02The scope

What gets produced

What gets published, and how often, is agreed with your business according to what it can sustain.

A plan by service and season

What gets told and when, tied to what your business actually sells.

The pieces

Graphics and video produced with your identity, not with templates.

In both languages

In Spanish, English or both, depending on who you are talking to.

With somewhere to go

Each piece leads to your site, or to the shortest way of writing to you.

03The journey

From the post to the conversation

Content does not sell on its own: it makes someone recognise you, look closer and know where to write.

01What gets told

Decided from your services and your areas, not from the calendar.

02How it looks

With your identity, so it is recognised before the name is read.

03Where it leads

To your site, your listing, or a direct message.

04What gets learned

Which topics bring conversations and which only applause.

And it leans on

  • Your identity
  • Your services
  • Your site
  • Your listing
Next step

What do you want people to know about you?

Tell us what you do and who you speak to. We will review what is worth telling and where to start.