They look before they dial
Before calling, people look at who you are and what is said about you. If there is nothing, they move on.
The Google format where you show up as a profile, and whoever sees it can call you from there.
For service businesses in the United States.

Process example
When someone nearby looks for help, you show up as a verified provider and the call comes straight to you.
Looks for help
Finds you nearby
Calls or messages you
We log the contact
Before calling, people look at who you are and what is said about you. If there is nothing, they move on.
In these searches the first results carry their listing, their reviews and their phone number in plain sight.
The phone rings and nobody notes where it came from. A month later there is no way to tell what brought work.
Availability and approval depend on Google, on your category and on your area.
Categories, services and the areas where you actually work.
We tell you what this format requires and prepare whatever is on our side.
Which number the calls reach, and who picks up.
It stays on record which call or request arrived through this channel.
Whoever searches sees your profile before your ad, and decides whether to call by looking at what is there.
Details, services and areas, with what this format requires.
The call reaches whoever can answer it.
Which requests arrived, and which were worth it.
Tell us what you offer and in which cities. We will check whether this format applies to you.